See the feature article in Dancehub at http://dancehub.realviewdigital.com/#folio=13
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During this time I still maintained Jigsaw Dance Studio, however its numbers remained stagnant. I realised at this point that my numbers were not going to grow until I returned to being 100% invested.
At 22 I met the man in my life (who would change my world forever) He had this driving force of positivity, enthusiasm and this (sometimes annoying) ability to make things happen.
We were married by 24yr and had our first daughter by 25yrs. Like most dance teachers out there, I delivered her on Saturday morning and the two of us were back at the studio Monday afternoon overseeing classes – (as we know, it’s just what we have to do)
Our second daughter was born 2.5yrs later, so now it was a toddler and a new born at the studio every afternoon! There were good days and there were bad days, but all in all everyone was happy.
During this time while still dancing, I continued to study. I completed a remedial massage course, my Cert 4 in Fitness Training and other dance related courses along the way. I just love expanding my knowledge and somehow ‘accidently’ started a personal training and group fitness business (that was so I could fill in my mornings and late nights with dancing falling in between!)
But it was then at 29yrs of age that I had an epiphany and realised I couldn’t spend enough time on everything I was doing to really grow everything the way I wanted.
So after long discussions with my ‘ever understanding’ husband, we decided to sell the fitness business and put all our time into the dance studio.
Running blind, the first thing we did was sat down and nutted out goals and where we wanted to see the business going. He then took on an active ‘roll’ of the social media and marketing of the studio. I got myself a business coach and mentor (which was the BEST thing I could’ve done for the business) as it was at this point where we began to understand the essential need and importance of structure, marketing correctly and in return making money. Jigsaw Dance Studio began to blossom with the introduction of our first website www.jigsawdance.com.au
After many years of hard work, a lot of mistakes and too many lessons learnt the hard way, I discovered the formula for a successful dance studio. I began to systemise and re-structure the workings of the studio. Although time consuming at first, I very quickly realised that the more organised, planned and systemises the business is, the less I had to do, stress and worry about. And the extra time I now had was then spend nurturing my dance families and putting the time into the kids (and their parents). As they are the ones who continue to pay my bills, it’s important to keep them happy (within reason of course!)
I spread this systemisation and streamlining across to teacher training, staff training, concerts, performances, costuming, finding ways of making extra income with what I was already doing, time efficiency. This increase in efficiency allows me more time to spend with my family which is important to me.
I also identified ways to increase my income with what I was already doing for example, after a couple of years of research, I found suppliers of dance accessories, clothing, shoes etc and started an online store ‘RAW DANCEWEAR’ www.rawdancewear.com.au not only to sell to my own students at a reduced rate , but to the public as well.